• CTAM Summit: Layered Marketing Approaches Propel VOD

  Thomas Umstead, October 19, 2010
  Efforts by operators and programmers to market and promote video on demand have paid off in building awareness of the product among cable subscribers, but the industry still needs to improve on the platform's navigation and continue to shorten theatrical movie windows to bring non-users into the tent.  More

• Petry's Brown Looks To Crack Cable

  John Eggerton, October 19, 2010
  Sandy Brown, CEO of Petry Holding, will be in New Orleans this week to drum up some new cable business for his rep firm. He talked with Multichannel News Washington bureau chief John Eggerton on the eve of the CTAM Summit about where Petry is headed in the cable world, and why.  More

• What's Next For Cable Marketers?

  By Sam Howe, October 19, 2010
  Sean Bratches, ESPN's executive vice president of sales and marketing, is nearing the end of a remarkable two-year term as CTAM chair.  More

• AMC Teams With Retailers To Promote 'Walking Dead' Debut

  Mike Reynolds, October 19, 2010
  AMC is walking with a number of retailers to promote its upcoming original series.  More

• CTAM Summit: Showtime Tops Marks Awards

  Mike Reynolds, October 19, 2010
  The Cable & Telecommunications Association for Marketing celebrated the 2010 Mark Award winners here Monday at its 2010 Summit.  More

• Zenith Ups Global Ad Forecast

  Jon Lafayette, October 18, 2010
  Media buyer ZenithOptimedia's new forecast for global ad spending is more optimistic, and cable TV is a bright spot in the U.S.  More

• CTAM Summit 2010: MCN To Serve VOD For Breakfast On Tuesday

  MCN Staff, October 18, 2010
  Video on demand services continue to evolve with subscribers expecting and demanding access to more and more content.  More

• CTAM Summit 2010: Swinging Into Action

  Mike Reynolds, October 18, 2010
  The Cable & Telecommunications Association for Marketing is extending a warm Big Easy welcome to attendees of its 2010 Summit.  More

• CTAM Summit 2010: Catching The Energy Of The New New Orleans

  by David Tanklefsky, October 18, 2010
  What makes the Crescent City tick these days? MCN contributor David Tanklefsky recently spoke with Jennifer Day of the New Orleans Metropolitan Convention and Visitors Bureau to find out.  More

• CTAM Summit 2010: 'Characters Unite' On Tour

  Thomas Umstead, October 18, 2010
  USA Network will team with cable operators to launch a five-city "Characters Unite" tour showcasing real-life personal stories of bigotry and discrimination.  More

Next ›

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Vorsis

  

  Vorsis is a division of Wheatstone Corporation.

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Improving the Internet TV and Mobile Video Experience – an Adap..
• Mobile Media Strategies That Work
• Increasing Efficiency in Digital Distribution of Media