News and analysis on the cable industry's annual upfront advertising market from Multichannel News.
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Cable Upfronts 2010: ESPN: 2011 Is Year Of QB
Mike Reynolds, May 18, 2010New York — As futbol is about to take much of center stage for ESPN properties next month, quarterback, the most important player in American football, will be under more of the microscope than usual in 2011. More -
Upfronts 2010: ‘Grey's' Remake, Lovesick Network Bosses On Telemundo Slate
Michael Malone (Broadcasting & Cable), May 13, 2010New York — Telemundo presented a batch of new programs and strategic developments, with the Spanish-language network stressing that the 2010 Census' findings will show just how substantial a presence the Hispanic community has in the U.S More -
2010 Cable Upfronts: TruTV: Returning Reality
Mike Reynolds, April 27, 2010TruTV has renewed a baker's dozen of series, including a sophomore run of Conspiracy Theory with Jesse Ventura, and new projects from Reveille and Ashton Kutcher. More -
Cable Upfronts 2010: FX Eyeing Broader Reach
Alex Weprin (Broadcasting & Cable), April 7, 2010FX, a brand built on edgy programs with complex, dark protagonists like those in The Shield and Nip/Tuck, is changing gears and moving more mainstream in a bid to add viewers and advertisers. More -
Univision To Unfold Upfront May 20
MCN Staff, April 6, 2010Univision Communications will hold its 2010 upfront presentation at Jazz at Lincoln Center on May 20 at 3 p.m. (ET).
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Google's Bouchier Schaefer Joins 'B&C' Upfront Event
MCN Staff, April 2, 2010Erin Bouchier Schaefer, video advertising business lead, Google, has joined B&C's upfront event "The Agency Perspective," April 6 at New York's Roosevelt Hotel. More -
2010 Upfronts: Bravo To Add Fifth Original Programming Night
Mike Reynolds, March 10, 2010Bravo, looking to build on its continuing Nielsen momentum, will add a fifth night of original fare as it looks to buttress its programming base by 20% overall in 2010. More -
Truth Be Told: TruTV To Hold Upfront April 27
Mike Reynolds, March 5, 2010TruTV has set its 2010 upfront presentation to advertisers for April 27 in Manhattan. More -
V-me's Advertisers On The Rise
by Laura Martinez, September 16, 2009
Four months into the 2009-10 upfront selling season, Spanish-language network V-me is reporting a 35% jump in its sponsor ranks. More
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MTVN Upfront Almost Done: Dauman
Claire Atkinson, July 28, 2009Viacom's MTV Networks unit is almost complete with its upfront, according to Viacom President and CEO Philippe Dauman, speaking on a conference call with analysts Tuesday to report second-quarter earnings. More
News from the Web
MTV First Out Of Upfront Gate
Source: Broadcasting & Cable
Date: 02-04-2010 14:20:38 GMTOn Winfrey’s Channel, a Show About Her Show
Source: www.nytimes.com
Date: 02-02-2010 05:45:23 GMTGoogle Voice Comes to iPhone, Palm Pre
Source: bits.blogs.nytimes.com
Date: 01-26-2010 16:13:39 GMTBorders C.E.O. Resigns
Source: mediadecoder.blogs.nytimes.com
Date: 01-26-2010 15:06:13 GMTStan Lee Talks Spider-Man Reboot, Iron Man 2 Cameo
Source: www.accesshollywood.com
Date: 01-26-2010 09:58:00 GMT
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FREEZE FRAME
Parties, conferences and events for the week of May 24, 2010.THE CABLE SHOW-DAY 1
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